Dollar Tree

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Dollar Tree

Dollar Tree is a store that offers deeply discounted items of general merchandise including household goods, pantry items, health & beauty, home décor, office supplies, party products and more. The concept started out that every item in the entire store was priced at $1.00. Hanging on to the premise as long as possible (for 25 years), the base price finally increased in late 2021. Dollar Tree a great place to make purchases for things the family needs, such as cleaning products, seasonal decorations, snacks, craft supplies, toys, games, automotive and more.

When the Dollar Tree concept started in 1986, the store was named “Only $1.00” and there were five stores in Georgia, Virginia and Tennessee. As the store idea grew, the name of the company was change to Dollar Tree in 1993. Through some acquisitions, the company continued to grow and by 2006, the company had acquired its 2000th store. Today, there are more than 16,000 stores in 48 US states and five Canadian provinces.

As a store that offers discounts and deals with low prices every day, Dollar Tree promotions typically are related to special seasonal products. Dollar Tree stores do accept manufacturer coupons, assuming the items match. Each week, the ad flyer changes what it offers, including limited supply items that are stocked especially for the ads.

In late 2021, due to economic constraints, the Dollar Tree concept of everything costing only $1.00 needed to be changed. After testing some pricing levels in different markets, the company finally moved its base price to $1.25. Plus, the addition of the Dollar Tree Plus concept stores created options to have higher end items, such as $3 or $5 price points, putting the store in more direction competition with stores like Five Below.

Working to operate the business with integrity and concern for others, Dollar Tree has a focus on customer and associate welfare, including the communities where the stores operate. In recent years, the company has also committed to expanding their corporate sustainability with a focus on the future. Today, the journey of risk related to Environmental, Social and Governance (ESG) issues are a driving force that includes a focus on diversity, equity, inclusion and climate change.

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