American retailer of apparel and accessories, Old Navy is a subsidiary of global conglomerate Gap Inc. With its headquarters in San Francisco, California's Mission Bay district, Old Navy offers high-quality clothes at affordable prices. It offers numerous collections for ladies, babies, men, pregnant women, and plus size.
Early in the 1990s, the Dayton-Hudson Corporation, which at the time owned Target, Mervyn's, Dayton's, Hudson's, and Marshall Field's, sought to create a new subsidiary named Everyday Hero with the aim of competing with Gap on price. In 1993, Millard Drexler, the then-CEO of Gap, responded by establishing Gap Warehouse in Gap Outlet locations. To differentiate itself from its parent firm Gap Inc., Gap Warehouse changed its name to Old Navy Clothing Co. on March 11, 1994. Project ONE, an additional rebranding for Old Navy that focused on a family-friendly environment, started in 2011. Old Navy’s stores feature brighter lighting, vibrant colors, easier-to-shop layouts, quick-change stations, and a larger selection of clothing.