Target

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Target

A general merchandise retailer in the United States, Target offers a discount department store feeling with some higher-end brands and designers. Clothing, household items, toys, electronics, camping supplies, sports gear, health & beauty, and many other products can be found at Target. In addition, the stores often offer a café, some with Starbucks, as well as pharmacy services. Most Target stores carry a limited selection of pantry items while some SuperTarget stores have full-fledged grocery stores inside.

Founded in Minnesota in 1962, Target got its start as a discounted division of a Minneapolis department store called Dayton’s. As part of Dayton-Hudson corporation, the stores began expanding throughout the US in the 1980s. New store formats in the 1990s brought the company’s cheap-chic reputation that has led to growth with more than 1900 stores in all 50 of the United States. SuperTarget hypermarkets included grocery expansions in some of the stores.

Target provides a new ad each week, with promotions on products in various departments. From percentages off of clothing and shoes to discounts on multiple items in the grocery department. Target’s most recent promotions can be found online, in the local newspaper, or through Target’s smartphone application.

In September 2022, Target announced the launch of its own Target-owned brand of clothing, called Future Collective. The first of its kind, Target is seeking to use the brand to up its style game, featuring rotating co-designers who have unique and diverse fashion views. As usual with Target, the company aims to offer these well-designed products at affordable prices.

For many years, Target has been using the tagline “Expect More. Pay Less.” And they have been working to live up to it since 1994. Today, around 75% of the population of the United States lives within ten miles of a Target store, and they company employs more than 400,000 people.

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