The William Carter Company was established in Needham, Massachusetts, by William Carter in 1865. Carter's and Target Corporation came to an agreement in the early 2000s to develop the "Just One You" clothing line, which would only be available in Target stores. Later, Carter's developed exclusive lines for Amazon and Walmart.com retailers. Bodysuits, pajamas, and dresses are just a few examples of the clothing items that all of the brands sell, but each has its own design team and pricing guidelines that are specific to the retailer. For $312 million, Carter's purchased OshKosh B'gosh in 2005. Skip Hop Inc., a New York-based manufacturer of baby and children's products, was purchased by Carter's, Inc. in February 2017.

You can enjoy the entire week's worth of discounts by browsing Carter’s weekly ad. The weekly ads are a great source of information about the finest deals. You can find several coupons and discount codes for kid-friendly products under the promotions area on the store's website.

On September 21, 2022, Carter’s announced the launch of Hilary Duff and Carter’s two limited-edition collections. Each item in the collection was designed with comfort in mind, and it was also made sure that the range was cutting-edge in terms of aesthetics and functionality, as well as affordable for all parents. Bright hues and neutrals that are simple to mix and match were included in the Hilary Duff x Carter's Fall collection on purpose to make it flexible. The line includes layering pieces, quick-change things, and selections for both boys and girls.

As the top business for families with small children, Carter's aims to motivate the next generation and is always making significant strides in the direction of our sustainability, community, and environmental goals. The store has continuously committed to growing its business, improving its societal impact, and minimizing its environmental imprint. Through its three main priorities of People, Planet, and Product, Carter's has remained committed to helping all families with young children.