Lidl - Store
Lidl is a family-owned grocery store business that originated in Germany but now operates in 32 different countries. Only recently in 2017, Lidl launched its first stores in the United States, but grew to more than 175 stores in just five years. Lidl’s business model is similar to that of other small footprint stores that offer high quality food and goods at low prices, with zero-waste and no-frills. Stores offer grocery products such as fresh produce and meats, in-store baked goods, cleaning, household, beauty, frozen foods and more.
Lidl - History
With a history that dates back to 1973 in Germany, Lidl got its start in Germany and quickly grew throughout Europe. The store’s greatest competitor is Aldi, which is more well-known in the US but also started out as a German company. Its strong presence in Europe makes Lidl the fifth-largest retailer in the world. Lidl’s presence in the Southeastern United States was well received from its beginning in 2017 and they continue to open more stores there and elsewhere. Lidl operates more than 11,500 stores globally.
Lidl - Promotions
With a rotating merchandise selection, Lidl changes its ad every week to include new and exciting deals. Featuring everyday low prices, the company offers around 80% of their own private label products with super low prices. Weekly ads may include lower prices on produce, discounted grocery items or special household lines. In addition, members of the Lidl Plus club can get even more savings.
Lidl - News
As of mid-2022, Lidl’s presence continues to grow in the United States. The company has more than 175 stores and continues to have new stores docketed for places like Atlanta and Brooklyn, Georgia. Although they have changed their CEO several times in the last few years, the company continues to grow as they look for the right leadership fit.
Lidl - More Information
While the Lidl concept works very well in Europe, the US branches are continuing to look for the right fit for Americans. Lidl is making optimizations to help make the customer experience simpler and more convenient. Its most recent prototype in Charlotte, North Carolina is a new format that includes a new layout, different fixtures and lighting, and more.