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IN THE PRO// The last quarter of each year is the best time to start preparing for the upcoming year. It’s the time when most Pros are straightening, rebuilding and reorganizing their shops. With this year’s introduction of the PROvember Playbook, Lowe’s is also helping Pros take their businesses to the next level with industry insights and tips from Pro influencers on how to get ahead in 2023, which is expected to be another busy year. Learn How to Maximize Lowe’s PROvember Savings from the Expert Plumber Roger Wakefield Being a Lowe’s Pro Ambassador is a big deal to me, because | get to tell my peers about all of the exciting benefits for Pros that prioritize efficiency. In addition to the discounts and bonus deals this month, Lowe’s offers Pros amazing year-round perks that you should all take advantage of to get more for your money. For example, when you join the MVPs Pro Rewards and Partnership Program**, you are joining a loyalty program designed to help make your business more successful. You should also take advantage of any specialized Pro amenities at your local Lowe's store, like According to new research from Lowe's expect to have more work in 2023 than all of 2022.* dedicated Pro parking for large vehicles, windshield cleaning stations or free air for 3% of Pros Another common challenge Pros are experiencing today is the fact that potential customers often use the internet and social media to find DIY solutions to their home improvement needs. Because of this, one of my top tips to add value for customers is being equipped with your own information that highlights the value of a Pro—because the cost of a mistake could be exponential! By keeping your finger on the pulse of the industry, you can stay ahead of the competition and position yourself for success in 2023. Recently, a homeowner | worked with referenced one of my YouTube videos about not being “the cheapest plumber in town, but doing quality, lasting work” and that’s exactly what led to our company being hired. This response is exactly why it’s important for Pros to know their value and stay in touch with industry trends, because it’s valuable for our customers and for us. your tires - perfect for Pros like me that drive a truck and don’t have extra time to stop at the gas station. Trust me, getting in and out of the store fast is crucial not only for you, but to your customers, because as all Pros know, time is money. With all that said, | want to welcome all of you to the wealth of valuable information that is the PROvember Playbook, and hope you get involved with Lowe’s PROvember to help you improve your business. ROGER WAKEFIELD THE EXPERT PLUMBER, LOWE’S PRO AMBASSADOR
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